The secret to our signature scents

Because skincare should feel as great as it is effective.

One of the first things people say when they try She & I?
"It smells amazing, and my skin actually loves it."

We designed it that way, on purpose.

Our Signature Range features fresh, tropical-inspired scents that make your routine feel like a little escape. But unlike many brands that load up on synthetic fragrance, we've kept ours consciously clean and gentle on sensitive skin.

So, what’s different about our scents?

Parfum of natural origin
You’ll see this on all our labels. It means our skin-safe scents are sourced from the highest quality ingredients and have mindfully been chosen to work with your microbiome, not compromise it. That’s a big win for anyone who’s ever had a reaction to fragrance-heavy skincare.

Minimal, mindful use
We don’t overdo it. Each scent is used sparingly to create a subtle, uplifting experience, not an overpowering one.

Tested on sensitive skin (not animals)
Every product is trialled with real people (including the founders!), not just for results, but for feel. If it doesn’t pass the gentle test, it doesn’t make it in.

Why it matters

Most “clean” skincare keeps it simple with no scent at all,  which is fine, but it doesn’t provide a great sensory experience. 

Meanwhile, traditional premium brands often add fragrance that smells luxe but leaves skin irritated.

We believe you can have both:

• Beautiful-smelling skincare
• Clean, skin-loving ingredients
• A routine you actually look forward to

A note from Sarah & Ella:

“We wanted to create products that feel like a gift to yourself, not just because they work, but because they’re a joy to use. Scent is a huge part of that. But it had to be done safely and consciously.”

Your skincare should feel like something you want to use, not just something you have to use.
And that starts with scent.