Your Skin’s Looking a Little Flat? It Might Be Time to Exfoliate.
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Featuring: The AHA Wash
You know the feeling, your skin’s not breaking out, but it’s lost that fresh, healthy glow. Makeup’s not sitting right. Your usual routine isn’t working like it used to. That’s a sign it’s time to exfoliate, gently, not aggressively.
Our AHA Exfoliating Cleanser is your shortcut to fresh, bright skin, minus the scrubbing, tingling or next-day regret.
What makes it different?
It’s powered by alpha hydroxy acids (AHAs), gentle, skin-loving exfoliants that work by dissolving the ‘glue’ holding dead skin cells to the surface. That means:
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Less dullness
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Smoother texture
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Better product absorption
- And yes, a proper glow-up
No harsh scrubs, no micro-tears, no stripping your barrier.
Why exfoliating matters more in your 30s (and beyond)
After 30, your skin’s natural cell turnover slows right down. If you’ve been feeling like your products aren’t working like they used to, this is why. Adding a gentle exfoliant helps those serums and moisturisers actually do their job.
How to use it:
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2–3 times a week, in the evening only
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Massage onto damp skin after cleansing with The Nourishing Gel Cleanser
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Rinse, pat dry
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Follow with The Peptide Serum, The Nightly Renewal Cream and The Everyday Oil
Sensitive or new to exfoliation? Start with once a week and go from there.
Pro tip from Sarah & Ella:
Avoid mixing with retinol or too many actives on the same night. Give your skin space to do its thing.
